Reach prospective customers using Expedia TravelAds

Expedia TravelAds is a pay-per-click advertising platform that allows you to run ads on various travel websites, including Expedia,, and CheapTickets. With this service, a native speaker of your target language will write engaging ad texts in your target language, based on the keywords and landing pages to be used in the campaign. You will receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.

This service can help…

When you want to increase bookings at your hotel.

When you want to make sure you are targeting your ads at the most appropriate travellers.

When you want to run an Expedia TravelAds campaign in different languages.

When you want to run an Expedia TravelAds campaign but do not have the time, resources or expertise to do so.

How to write ads for international markets

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is Expedia TravelAds?

Expedia TravelAds is a pay-per-click advertising platform that allows you to run ads on various travel websites, including Expedia,, and CheapTickets.

These ads can be targeted at travellers by travel dates and destination, ensuring that you target the most relevant travellers to fill your hotel vacancies.

We will create Expedia TravelAds ad texts in your target language. The ads will clearly communicate your message, display clear calls-to-action and reflect the language and culture of the target market.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives and requirements. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of your Project Manager, will write the ad texts for your Expedia TravelAds campaign.

The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times