Why is Google Answer Box important?
Google Answer Box, also known as Instant Answer Box or Featured Snippet, is a box that appears at the very top of the search results to answer a question that the user searched for. It appears for about 15% of all search queries. This percentage is on the rise, due to Google's drive to serve the most relevant information to users.
The position of Google Answer Box is often called 'ranking zero', since the box is placed above all other results, both organic and paid. This means that having a Google Answer Box is a great opportunity to stand out from your competitors and to position your brand as a thought leader that shares industry expertise.
Having a Google Answer Box is correlated with having a very high ranking in the search engine results page, which brings more opportunities for SEO visibility and increased click-through rates.
Based on a set of keywords that you provide, we will review Answer Box results in Google to determine what type of content is being chosen by the algorithm to appear as the answer, and create content that could outrank the current result.