Position your brand as a thought leader by appearing in Google Answer Box

Google Answer Box is a box that appears at the very top of the search results to answer a question that the user searched for. Having a Google Answer Box is a great opportunity to stand out from your competitors and to position your brand as a thought leader that shares industry expertise. Based on a set of keywords that you provide, we will review Answer Box results in Google to determine what type of content is being chosen by the algorithm to appear as the answer, and create content that could outrank the current result.

Google Answer Box optimisation can help…

When you would like to increase your SEO visibility.

When you would like to position yourself as a leader in your industry.

When you would like to introduce a new type of good quality, engaging content.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Google Answer Box important?

Google Answer Box, also known as Instant Answer Box or Featured Snippet, is a box that appears at the very top of the search results to answer a question that the user searched for. It appears for about 15% of all search queries. This percentage is on the rise, due to Google's drive to serve the most relevant information to users.

The position of Google Answer Box is often called 'ranking zero', since the box is placed above all other results, both organic and paid. This means that having a Google Answer Box is a great opportunity to stand out from your competitors and to position your brand as a thought leader that shares industry expertise.

Having a Google Answer Box is correlated with having a very high ranking in the search engine results page, which brings more opportunities for SEO visibility and increased click-through rates.

Based on a set of keywords that you provide, we will review Answer Box results in Google to determine what type of content is being chosen by the algorithm to appear as the answer, and create content that could outrank the current result.

How it works

The process begins by completing a briefing questionnaire in which you will be asked to provide a set of keywords you would like to rank for in a Google Answer Box. Please ensure that the keywords have an Answer Box present in the SERP.

Using these keywords, we will review Answer Box results in Google and determine what type of content is being chosen by the algorithm to appear as the answer.

Based on this, we will create content that could outrank the current result.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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