Target shoppers with a high potential to buy

If someone visited your e-commerce site and expressed an interest in a particular product, for example by placing it in their basket, but didn't complete the purchase, it is worth targeting them with advertising for this product. We will plan and set up dynamic remarketing campaigns for you in Google Ads, create audiences lists and suggest areas for improvement and expansion.

E-commerce dynamic remarketing can help…

When you want to tailor your remarketing campaign to users who have visited pages with your products.

When you want your ad content to be dynamically created based on what products users viewed on your website.

When you want to reach people who have already showed an interest in your products.

When you want to offer new products to your existing customers.

When you want to offer discounts to people who didn’t convert.

When you want to reach people who abandoned a basket.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is dynamic remarketing important?

If someone visited your e-commerce site and expressed an interest in a particular product, for example by placing it in their basket, but didn't complete the purchase, it is worth targeting them with advertising for this product. They might be incentivised to return to your website if you present them with a discounted price.

Remarketing is the process of displaying ads to customers who have previously visited your website or used your mobile app. When people leave your website without performing the expected action (converting), remarketing helps you reconnect with them by showing relevant ads as they browse the web and as they use mobile apps.

With dynamic remarketing, customised lists are created to achieve your specific goals and only target the audiences you think will help you to achieve your goals. The ad content is dynamically created based on the user's activity, i.e. the ads show the particular products or services that the user has previously shown an interest in.

Our team of multilingual specialists will use their native linguistic competences and local market knowledge to help you successfully connect with the people who have shown an interest in your products through dynamic remarketing display advertising.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

With this service, a PPC Specialist will:

  • plan and choose the content to be used in your remarketing campaign
  • create lists of audiences
  • set up dynamic ad campaigns targeting specific audiences
  • advise on feed creation for use in your remarketing campaign


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times