Overview
Shenma is the second most popular mobile search engine in China, with a market share around 12% and growing. It is a very important and efficient channel to promote your brand on mobile in China. Shenma PPC ads allow your ads to show for the keywords you are bidding on to an audience who is actively looking for the product/service you provide, which makes the promotion more efficient and accurate. You only pay when a user clicks on your ads. Failing to use Shenma as part of your Chinese mobile paid search campaign will result in you missing out on a certain proportion of Chinese mobile traffic and potential customers.
It is not straightforward to advertise on Shenma, as their administration and communication can be quite complicated to non-Chinese businesses. Each application may require different documents from the advertiser and the validation process at Shenma can be highly circumstantial. Each account must go through an application process which requires documentation, such as licenses to trade, which must also be translated into Simplified Chinese, and possibly other requirements. That is where we can help, as we have a long-term relationship with Shenma.
One of our native Chinese specialists will translate and submit all the necessary documents and open a Shenma PPC Account for you, ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Shenma efficiently.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS