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SEO Optimisation For PDF Files
PDFs make great SEO content for users – they are easy to share, lightweight and do not have any constraints when it comes to their design and layout. If formatted according to search engine guidelines, they can rank in organic search results and deliver additional traffic to your website just like HTML webpages. An SEO Strategist will audit your website's PDFs and provide recommendations on how to optimise them.
Here’s when SEO Optimisation For PDF Files can help!
When you are using PDF documents as organic landing pages and want to improve your performance.
When you are unsure about including PDF documents in your SEO strategy.
PDFs make great SEO content for users – they are easy to share, lightweight and do not have any constraints when it comes to their design and layout. If formatted according to search engine guidelines, they can be crawled and indexed in the search engine results and deliver additional traffic to your website just like HTML webpages.
An SEO Strategist will audit your PDF content, identify opportunities lying within the PDF content you have present on your site and will also outline the PDF management strategy, including PDF optimisation recommendations and assessment of PDFs which should be transformed into HTML landing pages.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
A SEO Strategist will crawl your website to compile a list of PDF assets and audit them by inspecting the following:
- Structure of URLs (are words separated correctly, are they optimised)
- Do PDFs contain unreadable content e.g. embedded in images
- Do PDFs have custom titles and descriptions that adhere to best practice (presence of keywords, length)
- Size of PDF files
- Duplicate content between PDF files / HTML pages
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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