Data-driven insights to inform your social media strategy

This is a strategic report that will help you understand and analyse on a deep level the opportunities and challenges associated with your chosen market. The report will critically review the most relevant and up-to-date resources on your market and industry sector, gather competitor intelligence that can help you gain a market advantage, and give you guidelines on how best to use social media channels in your market and for your specific consumer segment.

This service can help...

When you want to gather market intelligence about the relationship between a market, competitors and social media.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is included in this report?

This comprehensive report will critically review the most relevant and up-to-date resources on your market and industry sector, gather competitor intelligence that can help you gain a market advantage, and give you guidelines on how best to use social media channels in your chosen market and for your specific consumer segment.

The insights gained through the report will give you a better understanding of your competitors. You will find out how to best use social media to increase sales and retain customers (social selling).

The combination of market, competitor and social media insights delivered by this report will uncover the most pressing opportunities and challenges for your business, helping you to devise effective strategies for entering a new market.

The actionable insights delivered in the report will help with future strategy and market expansion plans.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of a Social Media Specialist, will conduct in-depth research into your chosen market. They will use social media monitoring tools, data mining software and qualitative and quantitative research tools to gather information from market intelligence reports, industry reports, news stories, statistics, review websites and social networks in order to thoroughly investigate your chosen market.

The report will be subdivided into the following main sections:

  • key comments
  • SWOT (strengths, weaknesses, opportunities, threats) overview
  • competitors
  • social media (including useful keywords and hashtags, top user profiles, conversations by channel, key findings and recommendations for social media)
  • key recommendations 
  • webliography

Written using plain English, the report will include highlights of the most important information, infographics, a separate list of the main key findings and recommendations, and a list of the most useful resources for further reading (webliography).

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times