Search engines are constantly refining the quality of their search results to improve user experience. Over the years major search engines such as Google or Yandex have released various changes to their search algorithms, in order to crack down on unscrupulous SEO practices. These involve updates such as Google Penguin or Yandex Minusinsk which penalise websites having unnatural inbound links, usually involving buying and selling links, to try to artificially inflate websites' trust factors and page position purely to get better rankings. Both Yandex and Google issue algorithmic penalties. Google is also known for imposing manual penalties.

It can sometimes take a while to recover from a penalty, as the search engine won't inform you why your site has been penalised. You'll need to consult an expert who knows what to look out for and identify potential causes of the penalty along with recommendations on how to reverse this and restore rankings of your website.

Here’s when Search Engine Penalty Assessment can help!

When your rankings or traffic have suddenly dropped in a search engine,

When you suspect you’ve incurred a penalty in a search engine.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Search engines are constantly improving their search algorithms by releasing various updates to improve the search experience. One of those improvements is cracking down on unscrupulous SEO practices more efficiently by applying penalties to websites which try to deceive the algorithms in artificially inflate rankings. It can sometimes take a while to recover from a penalty, as search engines won't inform you why your site has been penalised. An SEO expert will identify potential causes of the penalty and provide recommendations on how to reverse this.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. An SEO specialist will examine your website to look for any of the following issues:

  • Poor quality links,
  • “Spammy” links – heavy on anchor text, excessive follow or no follow, lack of quality signals,
  • Duplicate content,
  • Shallow content,
  • Signals of „over-optimisation” of content.

Following this analysis, they will conclude whether or not you have incurred a penalty and, for each problem identified, will recommend a solution.

Please note that it can take months to recover from a penalty, even if you fix the root problems immediately. In some cases, we may advise that you switch to a new domain.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times