Description

LinkedIn is the world's leading professional social network and is ideal for reaching professional decision-makers, influencers and people who matter to your business. It is possible to reach your target audience on LinkedIn using InMail, a LinkedIn marketing tool that allows you to send messages to your audience's inboxes. We will write the copy for your InMail message, making sure that it adheres to LinkedIn's specifications and is aimed at your target personas. 

Here’s when InMail Copy Creation can help!

When you want to send an InMail message on LinkedIn.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

LinkedIn is the world's leading professional social network and is ideal for reaching professional decision-makers, influencers and people who matter to your business.

It is possible to reach your target audience on LinkedIn using InMail, a LinkedIn marketing tool that allows you to send messages to your audience's inboxes.

InMail can target your audience by geography, job role, group membership, gender and company size.

We will write the copy for your InMail message, making sure that it adheres to LinkedIn's specifications and is aimed at your target personas.

Please note that the service includes only one round of revisions. Any subsequent changes are chargeable. 

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. We will ask you to outline key information including your desired target audience, the subject of the copy, the tone you want it to be written in, any legal guidelines that must be adhered to, and any branding guidelines. We will also ask you to provide a template or, if you wish, we can create the template separately. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native speaker of your target language will then be briefed on the campaign. They will perform extra research into the topic before writing the copy. The copy will include:

  • Sender nameSubject lineDescription (desktop only, optional)Body copyButton copy

This copy will then be passed on to a member of our content marketing team who will perform the following quality check:

  • Character count checkDuplication checkLayout checkCheck if text is in line with the topic

We will send you the content in an Excel file.

You will then have 10 working days to check the content and ask for amendments. All requested changes after this time frame will have to be paid for separately. Furthermore, requests for amendments which are based on requirements not provided in the original brief must also be paid for separately. 

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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