Success in any industry or market requires a deep understanding of the competition and consumer trends that make up the landscape. Having these insights allows you make sense of, and quickly adapt to rapid changes in consumer preferences and market conditions. It can also help you capitalise on opportunities and get ahead of the competition with perfectly-timed product launches and campaign updates. We will conduct an analysis of up to 3 competitors and other aspects of your business's competitive environment, identifying strengths, weaknesses, as well as opportunities and threats. This will include; news stories, magazine articles, statistics, reviews on websites and social networks enabling you to compete effectively and be proactive with your go-to-market strategy.
When you want to gather information about your main competitors in a particular target market in order to increase your market presence/ share.
When you to compare brand perception or sentiment and emotion analysis.
When you want to conduct a share of voice comparison.
When you want to track reputation successes and crises.
When you want to gain product insights.
When you want to identify latest consumer and industry trends.
When you want to compare your competitor’s audience and their interests to understand they overlap and how to they differ.
When you want to track intent to purchase competing products.
When you want spot opportunities in real-time and take action.
When you want to empower you brand to make smarter strategic decisions.
A competitive business environment encourages brands to constantly strive to meet the needs of consumers better than their competitors. However, getting ahead and staying ahead isn't easy. The insights gained from a social competitor intelligence will give you a better understanding of your competitors, help you to identify opportunities for your business and empower your brand to make the right strategic decisions.
A social competitor intelligence will also help you to understand what's going on around your brand and provide visibility into everything from sentiments towards your competitors' products to emerging consumer trends relevant to your industry. It also gives you insight to changes to your business environment in real time. Real-time competitive insights allow brands to be more agile meaning that you avoid missing the chance to capitalise on opportunities to get ahead of the competition and increase your market share.
The process begins with you completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks.
A native speaker of your target language, under the supervision of the research manager, will conduct in-depth research into up to 3 of your main competitors in a target market, compiling information such as news stories, magazine articles, statistics, review websites and social networks.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.