Turn insights into impact and compete smarter

Success in any industry or market requires a deep understanding of the competition and consumer trends that make up the landscape. Having these insights allows you make sense of and quickly adapt to rapid changes in consumer preferences and market conditions. It can also help you capitalise on opportunities and get ahead of the competition with perfectly-timed product launches and campaign updates. We will conduct an analysis of up to three competitors and other aspects of your business' competitive environment, identifying strengths, weaknesses, opportunities and threats. This will enable you to compete effectively and be proactive with your go-to-market strategy.

A competitor analysis report can help...

When you want to gather information about your main competitors in a particular target market in order to increase your market presence/share.

When you want to compare brand perception or sentiment and emotion analysis.

When you want to conduct a share of voice comparison.

When you want to track reputation successes and crises.

When you want to gain product insights.

When you want to identify the latest consumer and industry trends.

When you want to compare your competitors' audiences and interests to understand how they overlap and how they differ.

When you want to track intent to purchase competing products.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to keep track of your competitors?

A competitive business environment encourages brands to constantly strive to meet the needs of consumers better than their competitors. However, getting ahead and staying ahead isn't easy. The insights gained from our competitor analysis report will give you a better understanding of your competitors, help you to identify opportunities for your business and empower your brand to make the right strategic decisions.

Our competitor analysis report will also help you to understand what's going on around your brand and provide insights into everything from sentiments towards your competitors' products to emerging consumer trends relevant to your industry. It also gives you insights to changes to your business environment in real time. Real-time competitive insights allow brands to be more agile, meaning that you will avoid missing out on the chance to capitalise on opportunities to get ahead of the competition and increase your market share.

How it works

The process begins with you completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of a Research Manager, will conduct in-depth research into up to three of your main competitors in your target market, compiling information such as news stories, magazine articles, statistics, review websites and social networks.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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