Bid Management

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We will provide a complete monthly management service with one of our paid search specialists continually monitoring your campaigns, checking campaign daily budgets, relevant keyword bids, adding additional keywords and negative keywords, pausing keywords that aren’t performing and checking your ad visibility. This continual optimisation will ensure your campaigns are working towards your business objectives and our paid specialists will suggest additional optimisation tasks if/when necessary.

The following is included in the bid management fee:

  • Changing bids
  • Setting bid strategies
  • Changing delivery methods
  • Changing ad rotation
  • Adjusting budgets to suit targets
  • Pausing non-converting ads
  • Pausing/activating keywords/ads
  • Ad scheduling
  • Location targeting
  • Device bid adjustments
  • Location bid adjustments
  • Changing keyword match types
  • Pausing/activating ad extensions
  • Attending calls (half hour a month if spend is below £3,000 / 1 hour a month if spend exceeds £3,000 a month)
  • 1 report generated by Global Central per month consisting of 5 reportlets of your choice, along with PPC Specialist comments per reportlet including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.


Here’s when Bid Management can help!

  • 1

    When you want to improve the performance of your current paid search campaigns in any major search engine.

  • 2

    When you want to run paid search campaigns in markets where you don’t speak the language.

  • 3

    When you want to reach a new market.

  • 4

    When you want to launch a new product or service.

  • 5

    When you want to enter a new, unfamiliar market.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Bid Management

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