Description

Google Ads is Google's advertising platform. Since Google is the most popular search engine in the world, it is essential to understand how to maximise your advertising efforts using this medium.

One of our qualified PPC trainers will prepare and deliver online or offline a bespoke Google Ads workshop that will address the most important areas of the platform for you and your business.

Here’s when Bespoke Google Ads Workshop can help!

When you want to learn more about a specific area of Google Ads advertising.

When you want to refresh your knowledge and hear from the certified Google Ads specialist.

When you want to maximise your PPC advertising efforts.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Google Ads is Google's advertising product.

Since Google is the most popular search engine in the world, it is essential to understand how to maximise your advertising efforts using this medium.

We will prepare and deliver a bespoke Google Ads training workshop for you, using examples that specifically relate to your industry and tailored to the needs of your business.

Quality process

Our training process comprises a series of steps that need to be followed systematically in order for us to deliver an effective training programme.

 

  • Step 1: Training Needs Assessment - The first step in our training process focuses on assessing the need behind training. This step is completed by the client by filling in a training needs assessment questionnaire provided by Webcertain. It can also be completed during a telephone conversation with our representative. This helps us establish the subject, type and the level of training required, the materials that need to be developed, the overall cost as well as the type of attendee and the delivery method.

 

  • Step 2: Agreeing on the Learning Objectives - once the needs are identified, the objectives for which the training is to be conducted are established. We need to understand what is expected so that we could track the effectiveness.

 

  • Step 3: Creating Agenda Based on the Needs & Objectives - based on the first two steps, Webcertain will design the training programme which will include training structure and overview of the content

 

  • Step 4: Agenda to be Approved by the Client

 

  • Step 5: Designing & Developing Training Materials - once the agenda is approved,  Webcertain will proceed with the creation of all the offline and online training materials such as presentation, guides, courses, videos, tests and/or workbooks

 

  • Step 6: Training Materials to be approved by the client

 

  • Step 7: Translation of the materials (if needed) - all of our materials are created in the English language, therefore if the required language for the materials is other than English we need to proceed with the translation

 

  • Step 8: Implementation of the training programme -  once all of the above is decided, the time for the training is set along with the trainer who will be conducting the training session and the training gets delivered.

 

  • Step 9: Evaluation of the training - after the training session, the attendees are asked to give their feedback in order to assess whether they found it useful or not. Through feedback, we can determine the strong and weak spots if any and can rectify it in the next session (if needed). The helps us assess the effectiveness of the service delivered and agree on the next steps.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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