Facebook, Twitter, LinkedIn are very popular social networks. Content of your site should be optimised to appear correctly on social networks. Otherwise, searchers might not find your site and you will miss the opportunity of capturing additional, quality traffic to your site from social networks.
To make sure social networks display your site correctly, it's important that you mark up your web pages using Open Graph tags which allow you to control how your content appears on these social networks. Without these tags, social network crawlers will internally make a best guess about the title, description and preview image for your content. Providing this information through Open Graph tags will ensure content shared on social networks appears correctly which in turn influences performance of your links on social media, improves click-through rates and helps drive more traffic to your site.
An SEO specialist will inspect your website to see whether pages are optimised with Open Graph tags and validate the implementation. If Open Graph tags are not used, we will provide recommendations for implementing them on pages of your website.