Open Graph (OG) Tag Optimisation


To ensure your site displays correctly on social networks including Facebook, Twitter and LinkedIn, it's important to optimise the site by implementing Open Graph (OG) tags. This will help users to find your site and encourage people to share your content, thus improving click-through rate and traffic to the site. We will examine your website. If Open Graph tags are not used, we will create the necessary OG mark-up code for you to implement on your website.

Here’s when Open Graph (OG) Tag Optimisation can help!

  • 1

    When your website does not appear correctly when trying to share links on Facebook, Twitter or LinkedIn.

  • 2

    When your site does not contain any Open Graph tags.

  • 3

    When you want to make sure your URLs can be easily shared on Facebook, Twitter or LinkedIn.


Facebook, Twitter, LinkedIn are very popular social networks. Content of your site should be optimised to appear correctly on social networks. Otherwise, searchers might not find your site and you will miss the opportunity of capturing additional, quality traffic to your site from social networks.

To make sure social networks display your site correctly, it's important that you mark up your web pages using Open Graph tags which allow you to control how your content appears on these social networks. Without these tags, social network crawlers will internally make a best guess about the title, description and preview image for your content. Providing this information through Open Graph tags will ensure content shared on social networks appears correctly which in turn influences performance of your links on social media, improves click-through rates and helps drive more traffic to your site.

An SEO specialist will inspect your website to see whether pages are optimised with Open Graph tags and validate the implementation. If Open Graph tags are not used, we will provide recommendations for implementing them on pages of your website.

Quality process

The process begins by completing a briefing questionnaire in which you will be asked to supply a list of URLs you want to optimise with OG tags. Alternatively, an SEO specialist can recommend the URLs that are essential to optimise.

You will also be asked to specify which meta data should be included in the OG deployment. For example, you can choose to include the basic meta data including title, type, URL and image. You may also choose to include optional meta data (extended deployment) including locale, description, audio, site name, etc.

We will provide recommendations if needed regarding which OG meta data to deploy.

In order to implement OG tag optimisation, you must have the ability to edit HTML code of your web pages. An SEO strategist will write the HTML mark-up code for you to place on your web pages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times