Baidu Brand Zone is a great advertising tool that maximises the visibility for your brand terms. With this service, we will contact Baidu to evaluate the price of your brand keywords and assist you with the set up of Baidu Brand Zone for your brand. The end result will be fully set up Baidu Brand Zone ads for your company / brand.Learn More
When you want to maximise the visibility for your brand terms on Baidu.
When you want to block competitors from appearing on your brand terms.
Baidu Brand Zone provides brands with the opportunity to be the top result on the SERPs when users are searching for the brand's name. You can embed images, video, links, brand introduction, latest news that feature your brand, and social media platforms your brand is on in Baidu Brand Zone. There are various display styles to choose from. You can even customise how you want to present your brand if you purchase the VIP service. It can be a very efficient way to raise brand awareness and promote brand image given that the average CTR of Baidu Brand Zone ads is between 50%-90%.
The monthly cost depends on how many branded keywords you want to purchase and during what period you want your ads to show. For your ads to show on PC SERPs, the minimum monthly spend is CNY 100,000. For your ads to show on mobile SERPs, the monthly minimum spend is CNY 20,000. Your ads could also appear on 5 other of Baidu’s most popular platforms: Baidu Zhidao, Baidu Video Search, Baidu Image Search, Baidu News and Baidu Baike.
Our Chinese PPC specialist will contact Baidu to evaluate the price of your brand keywords and set up Baidu Brand Zone ads for your brand. The end result will be fully set up Baidu Brand Zone ads for your brand.
This service does not include campaign creation and campaign management. Please note, the bank transfer fee might vary depending on the currency and the region.
We will ask you to provide the keywords you want to target, the content and in which format you want to display your Baidu Brand Zone ads. Since your application needs to be approved, we might also ask for any documents required by Baidu, such as a business license or certificate for business in some certain industries.
Our Chinese PPC specialist will submit the keywords you want to target on Baidu. Baidu will then provide the price of these keywords and the contract for you to sign. After we've signed the contract and made the payment, your Baidu Brand Zone ads will be shown on the SERPs during the target period.
The result will be fully set up Baidu Brand Zone ads for your company or brand.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.