Baidu Brand Zone provides brands with the opportunity to be the top result on the SERPs when users are searching for the brand's name. You can embed images, video, links, brand introduction, latest news that feature your brand, and social media platforms your brand is on in Baidu Brand Zone. There are various display styles to choose from. You can even customise how you want to present your brand if you purchase the VIP service. It can be a very efficient way to raise brand awareness and promote brand image given that the average CTR of Baidu Brand Zone ads is between 50%-90%.
The monthly cost depends on how many branded keywords you want to purchase and during what period you want your ads to show. For your ads to show on PC SERPs, the minimum monthly spend is CNY 100,000. For your ads to show on mobile SERPs, the monthly minimum spend is CNY 20,000. Your ads could also appear on 5 other of Baidu's most popular platforms: Baidu Zhidao, Baidu Video Search, Baidu Image Search, Baidu News and Baidu Baike.
Our Chinese PPC specialist will contact Baidu to evaluate the price of your brand keywords and set up Baidu Brand Zone ads for your brand. The end result will be fully set up Baidu Brand Zone ads for your brand.
This service does not include campaign creation and campaign management. Please note, the bank transfer fee might vary depending on the currency and the region.