Baidu Brand Zone is a great advertising tool that maximises the visibility for your brand terms. With this service, we will contact Baidu to evaluate the price of your brand keywords and assist you with the set up of Baidu Brand Zone for your brand. The end result will be fully set up Baidu Brand Zone ads for your company / brand.

Here’s when Baidu Brand Zone Budget Evaluation and Set Up can help!

When you want to maximise the visibility for your brand terms on Baidu.

When you want to block competitors from appearing on your brand terms.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu Brand Zone provides brands with the opportunity to be the top result on the SERPs when users are searching for the brand's name. You can embed images, video, links, brand introduction, latest news that feature your brand, and social media platforms your brand is on in Baidu Brand Zone. There are various display styles to choose from. You can even customise how you want to present your brand if you purchase the VIP service. It can be a very efficient way to raise brand awareness and promote brand image given that the average CTR of Baidu Brand Zone ads is between 50%-90%.

The monthly cost depends on how many branded keywords you want to purchase and during what period you want your ads to show. For your ads to show on PC SERPs, the minimum monthly spend is CNY 100,000. For your ads to show on mobile SERPs, the monthly minimum spend is CNY 20,000. Your ads could also appear on 5 other of Baidu's most popular platforms: Baidu Zhidao, Baidu Video Search, Baidu Image Search, Baidu News and Baidu Baike.

Our Chinese PPC specialist will contact Baidu to evaluate the price of your brand keywords and set up Baidu Brand Zone ads for your brand. The end result will be fully set up Baidu Brand Zone ads for your brand.

This service does not include campaign creation and campaign management. Please note, the bank transfer fee might vary depending on the currency and the region.


Quality process

We will ask you to provide the keywords you want to target, the content and in which format you want to display your Baidu Brand Zone ads. Since your application needs to be approved, we might also ask for any documents required by Baidu, such as a business license or certificate for business in some certain industries.

Our Chinese PPC specialist will submit the keywords you want to target on Baidu. Baidu will then provide the price of these keywords and the contract for you to sign. After we've signed the contract and made the payment, your Baidu Brand Zone ads will be shown on the SERPs during the target period.

The result will be fully set up Baidu Brand Zone ads for your company or brand.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times