Overview
Baidu Brand Zone provides brands with the opportunity to be the top result on the SERPs when users are searching for the brand's name. You can embed images, video, links, brand introduction, latest news that feature your brand, and social media platforms your brand is on in Baidu Brand Zone. There are various display styles to choose from. You can even customise how you want to present your brand if you purchase the VIP service. It can be a very efficient way to raise brand awareness and promote brand image given that the average CTR of Baidu Brand Zone ads is between 50%-90%.
The monthly cost depends on how many branded keywords you want to purchase and during what period you want your ads to show. For your ads to show on PC SERPs, the minimum monthly spend is CNY 100,000. For your ads to show on mobile SERPs, the monthly minimum spend is CNY 20,000. Your ads could also appear on 5 other of Baidu's most popular platforms: Baidu Zhidao, Baidu Video Search, Baidu Image Search, Baidu News and Baidu Baike.
Our Chinese PPC specialist will contact Baidu to evaluate the price of your brand keywords and set up Baidu Brand Zone ads for your brand. The end result will be fully set up Baidu Brand Zone ads for your brand.
This service does not include campaign creation and campaign management. Please note, the bank transfer fee might vary depending on the currency and the region.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS