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Social Media Campaign Guide Creation
Establishing a strong team, clear process and a day-to-day plan are important for any social media campaign. We will create a campaign planning guide to steamline the verbal and visual components of your social campaigns, offering recommendations on tone of voice, call to actions and unique selling points per campaign type.ENQUIRE NOW
Here’s when Social Media Campaign Guide Creation can help!
When you have a fairly established but rapidly growing social media presence.
When you are recruiting new team members and need to provide them with clear and easy-to-follow guidelines.
When you want to improve your brand recognition and brand value in your target market.
Establishing a strong team, clear process and a day-to-day plan are important for any social media campaign.The branching nature of today's global social media can make it increasingly difficult to align social campaigns across the board and to always reflect your company's brand guidelines.
Our campaign planning guide creation service helps to drive brand value and recognition in social media platforms, streamlining the communication style in your profiles per campaign type and the requirements to plan these campaigns according to best practice. Your employees will find it easier to stay consistent with the brand style and create social content for global and local campaigns when they can refer to a single document for social media campaign planning guidance..
We will create a campaign planning framework to streamline the verbal and visual components of your campaigns, offering recommendations on tone of voice, call to actions and unique selling point per campaign type. You will receive a detailed guide designed to maximise your social media efforts, including advice on:
- Campaign assessment guidance
- Standardising campaign types
- Requirements per campaign type (unique selling point, tone of voice, call to actions)
- Guidelines for publishing content (when to post, where to post, how to post
- Social media optimisation (use of hashtags and social keywords)
- Campaign planning examples according to best practice
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
We will need to know information such as your expectations, tone of voice, target audience and communicative goals.
A social media specialist will assess your website, social media profiles and information provided in the briefing questions to develop a social media campaign planning guide based on your specifications. It's advisable that you also have a Social Media Brand Guide that we can refer to and align tone, style and brand use.
Please note that this service does not include developing brand logos, brand identity or any imagery.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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