International PPC landing page review

Are your landing pages giving visitors the right impression about your brand?

Get the right message across to your audience

Paid search is highly competitive and can be expensive, so it's important that your landing pages deliver the right message and encourages visitors to interact with your brand. The PPC landing page review will assess the quality of your landing pages, whether they're correctly optimised for the keywords you are bidding on, if the content and imagery on the pages are right for your target personas, and if there are trust signals that would create a connect with users and drive conversions. A native PPC search specialist will audit your landing pages highlighting any issues found and produce recommendations on how to improve your pages to ensure they meet with best practices and help you meet your marketing goals.

International PPC landing page review can help...

When you need to improve performance on specific paid search landing pages.

When you are looking for ways to improve your overall paid search performance.

When you want to understand best practice for improving user experience.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why international PPC landing page review?

Your website's landing page is the first visual contact that a customer has with your brand, so it's important that visitors receive a positive experience when they land on your page. With paid search competition intensifying, it's very important that your landing page is clear, concise and it should encourage users to take action, or further explore your brand's website. Your PPC landing page plays such an important part in the effectiveness of your paid search activity, so it is crucial that you follow best practice to ensure that the money you invest into paid search is invested wisely.

Our PPC Landing Page Optimisation Review will review your chosen landing page(s) and present you with important steps that you can take to improve its overall performance.

On completion of the review, our PPC Specialist will present you with the following information:

Where your landing page meets best practice.
Where your landing page doesn't meet best practice.
Examples of best practice used by competitors.
Examples of what not to do.
Different techniques that can be used e.g. different registration forms depending on the industry you're in and the services/products offered.

How PPC landing page review works

The process begins by completing a briefing questionnaire with the help of your account manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks.

This gives our specialist a full understanding of your PPC objectives, the landing page(s) you want us to analyse and why, and any issues you are having with your landing page. We will need to know:

Current PPC activities you are undertaking.
Which landing page(s) you want us to analyse.
Any areas you want is to particularly focus on.
What you are looking to achieve from your paid search activity for the given page.

One of our PPC Specialists, under the supervision of your account manager, will carry out the audit and deliver a PowerPoint presentation with the following findings:

Assessment of the relevance, usability and best practice elements of your landing page to determine what actions you can take to improve its performance.
A summary of recommendations for improving the effectiveness of your landing page to help you achieve your marketing goals.
Examples of best practice that can be implemented on your own landing pages.

*Note: this service covers the analysis of one landing page with comparison to competitors where relevant.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.