PPC Competitor Landing Page Audit

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Description

Your landing page is the first contact that a user has with your brand, so it’s essential the message delivered is clear and encourages further interaction. In order to stay up-to-date with your paid search activity it’s important to know who your competitors are, and what they are doing on their own landing pages. Our PPC Competitor Landing Page Audit, will analyse your competitor(s) landing page(s) and our PPC Specialist will provide you with a list of findings and suggestions of changes to make to improve the performance of your campaigns in relation to your competitors.

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Here’s When PPC Competitor Landing Page Audit Can Help!

  • 1

    When you want a thorough understanding of your competitor’s website

  • 2

    When you are launching a new campaign and want to decide which landing pages to use

  • 3

    When you want to understand ways to improve your own landing pages

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Overview

 

A website’s landing page is the first visual contact that a customer has with a brand, so it’s important that the landing page presents visitors with a positive experience. It should encourage users to further explore the website and engage with the brand. With the competition in paid search constantly intensifying, it is very important that you know what your competitors are doing with their landing pages as this can allow you to detect opportunities for improvement in your landing pages, and highlight areas that aren’t being tested by your competitors that could make you stand out from the crowd.

 

Our PPC Competitor Landing Page Audit will analyse the landing page(s) your competitor(s) are using that are most relevant to your own. The PPC Specialist will analyse your chosen competitor(s) brand, and your own brand to assess the best practices and suggestions for your given market.

On completion of our PPC Competitor Landing Page Audit, you will receive the following information:

  • The strategies your competitor is using
  • Comparison of their strategies to your own
  • Relevancy of landing pages to keywords
  • Comparison of keywords used for each landing page
  • Changes that can be implemented on your own website
  • Suggestions of actions that could be tested on your own landing pages

 

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Quality Process

 

The process begins by completing a briefing questionnaire with the help of your account manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks. This gives our specialist a full understanding of your PPC objectives. What the briefing will tell us:

 

Current PPC activities you are undertaking

  • Which competitor(s) you would like to target
  • The keywords or specific competitor landing pages you want to analyse
  • Main objective for the PPC Competitor Landing Page Audit

After the briefing questions have been answered, one of our PPC Specialists, under the supervision of the account manager will carry out the audit and deliver a PPT Presentation with the findings.

*Note: one audit covers the analysis of one competitor’s landing page (requested by you or chosen by our specialist).

 

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PPC Competitor Landing Page Audit

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times