Find out what your competitors are up to

With PPC advertising becoming increasingly popular and competitive, it is very important to know who your competitors are and what paid search activity they are taking part in, as this can enable you to detect opportunities and improve the overall performance of your PPC activity. We will analyse each competitor you choose individually per market, highlighting their strengths and weaknesses. One of our PPC Specialists, under the supervision of your Account Manager, will carry out the audit and deliver a PowerPoint Presentation with their findings.

An international PPC competitor audit can help...

When you want a thorough understanding of your competitors’ international PPC strategies.

When you want to know what steps to take to improve your own international PPC performance.

When you are launching a PPC campaign in a new market and want to get it up and running quickly and efficiently.

When you want to gain a better understanding of how to engage with your local audience.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why conduct an international PPC competitor audit?

Knowing your competitors' marketing activities in local target markets is critical to the success of your brand, and this can vary across markets. Conducting regular PPC competitor audits can help you understand how your competitors are engaging with your shared target audience online and learn from the strengths and weaknesses of their campaigns.

We can analyse the competitor(s) of your choosing and compare your current campaign(s) with that of your competitors' to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis would cover the performance of keywords, ads, and landing page(s).

We also propose a top level audit for straight to the point data on your competitors where we may look at traffic, costs, keywords, ads.

We will analyse each competitor individually, if you choose more than one. If you are unsure who your competitors are, our team can help you identify your main competition.

How it works

The process begins by completing a briefing questionnaire with the help of your Account Manager. The briefing will be visible to all team members involved in delivering the service and is the foundation for all our quality checks. It also gives us a full understanding of your PPC objectives.

We will need to know:

  • what current PPC activities you are undertaking
  • the competitor(s) you want us to analyse 
  • the main objective for the audit

Please note that if there is no evidence of PPC activity, a thorough analysis of the competitor(s) website compared to yours will take place.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times