What are Naver Brand Search ads?
Naver¬†Brand Search ads appear at the top of¬†Naver's¬†search engine results pages¬†in a wider format when a bought brand term is searched. This maximises¬†your¬†visibility for your brand terms, efficiently increasing brand awareness,¬†click-through rates¬†and conversions.¬†
The ads combine text, image and video (depending on the type) to showcase¬†your¬†brand and promote¬†your¬†brand image. You can include¬†your¬†brand logo, slogan, introduction, latest products, promotions, etc. As the ads will be triggered by your bought brand terms, keyword research is¬†necessary¬†or you can choose to initially duplicate keywords from your existing brand PPC campaign.¬†
Naver¬†Brand Search campaigns are set up separately for PC and for mobile devices. We recommend 30-day contracts. The spend is fixed depending on device type and ad type. The starting price is 550,000 KRW.