Improve your website’s SEO and user experience

Links are very important for both SEO and user experience. In order to ensure a good website experience, it is vital that your links work correctly and that they point to the most relevant, up to date content. There are certain scenarios when you might want to update the links on your webpages. For example, you might have broken links, or you might have new content that is more relevant than the old content your links are pointing to. In such scenarios, we will investigate which links are broken/outdated on specified pages of your website, and will replace them with new URLs in the CMS.

This service can help…

When you want to improve your website’s SEO.

When you want to improve your website’s user experience.

When you want to fix broken links on your website.

When you want to update outdated links on your website.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are links so important?

Links are very important for both SEO and user experience. In order to ensure a good website experience, it is vital that your links work correctly and that they point to the most relevant, up to date content.

There are certain scenarios when you might want to update the links on your webpages. For example, you might have broken links, or you might have new content that is more relevant than the old content your links are pointing to.

In such scenarios, it is imperative that these links are replaced with new links as soon as possible. Replacing broken or outdated links with new ones will ensure that your website is up-to-date and that all assets work perfectly.

We will investigate which links are broken/outdated on specified pages of your website, and will replace them with new URLs in the CMS.

The end result will be a website that is up to date, cleansed of broken links and configured as instructed.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

We will need you to provide the following information:

  • the website country
  • the URL of the page where the link is
  • the URL of the link that requires replacing
  • some guidance about the type of asset/content you'd like to link to

We will need permission to access and amend the page within the CMS.

We will begin by identifying the broken/outdated links on the website. We will then identify the location of these links within the CMS and replace them with new links accordingly.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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