Gain an understanding of your backlink profile

The amount of quality backlinks pointing to your website from other domains is a major factor considered by search engine algorithms when ranking websites in search results. It is important to understand your link profile as this can help you improve your link strategy, which has an impact on your website's performance. We will conduct an audit on your backlink profile, which will include an analysis of referring domains, the locality of links, types of links used and anchor text. We will also provide an executive summary with our recommendations on what to do next.

A backlink analysis can help…

When you want to improve your international SEO efforts.

When you want to evaluate the backlink profile of your website.

When you want to gain insights into ways to enhance your visibility and build up a diverse link profile.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are links important in SEO?

Search engines count links to your website from other domains as votes for good content. Although search engines use many different signals for ranking webpages, these votes continue to be an important signal. It is important to understand your link profile as this can help you decide where to focus your efforts to improve your link strategy.

We will conduct an audit on your backlink profile in order to assess its strength and quality. The audit will consist of a top-level link popularity overview and will provide detailed insights into referring domains, types of links, the locality of links and anchor text. The findings of this analysis will be used to form conclusions and recommend next steps for improving your overall link strategy.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know the URL that you want us to analyse. This briefing will be visible to all team members involved with delivering the service and is the foundation for all our quality checks.

An SEO Strategist will analyse the backlink profile of your website, providing a detailed report on volume, quality, geographic location of links, the types of websites these links originate from, the types of links used and their anchor text. They will also identify strengths and weaknesses and potential areas to explore and improve on.

You will receive the raw data (the links and their source) in an Excel format, along with a PDF document containing our analysis and recommendations on how you can improve going forwards.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times