Backlink Profile Analysis

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The amount of quality backlinks pointing to your website from other domains is still a major factor considered by search engine algorithms when ranking websites in search results. It is important to understand your link profile as this can help you improve your link strategy which has impact on your site’s performance. We will conduct an audit on your backlink profile which will include an analysis of referring domains, locality of links, types of links used, anchor text of links and provide an executive summary with recommendations.


Here’s when Backlink Profile Analysis can help!

  • 1

    When you want to evaluate the backlink profile of your website

  • 2

    When you want to gain insight into ways to enhance your visibility and build up a diverse link profile



Search engines count links to your website from other domains as votes for good content. Although search engines use many different signals for ranking pages, these votes continue to be the predominant signal. It is important to understand your link profile as this can help you decide where to focus your efforts to improve your link strategy.

We will conduct an audit on your backlink profile in order to assess its strength and quality. The audit will consist of a top-level link popularity overview as well as provide detailed insight into referring domains, types of links, locality of links and anchor text. Findings of this analysis will be used to form conclusions and recommend next steps for improving your overall link strategy.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know the URL that you want us to analyse. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

A link specialist and experienced SEO strategist will work together to analyse the backlink profile of your website providing a detailed report on volume, quality, geographic location of links, the type of websites these links originate from, the type of link used and their link text. They will also identify strengths and weaknesses and potential areas to explore and improve on.

You will receive the raw data (the links and their source) in an Excel format, along with a PDF document containing our analysis and recommendations on how you can improve going forwards.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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Backlink Profile Analysis

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