When interacting with a large social media following, it is critical to adhere to the verbal and visual style of communication that defines your brand. The branching nature of today's social media can make it increasingly difficult to align branding across the board and to always reflect your company's values.
Our branding guide creation service helps to drive brand value and recognition in the marketplace, making social media your trademark. By streamlining the communication style in your social media profiles, your outreach efforts go further and your employees find it easier to stay consistent with the brand style.
We will create a brand framework to streamline the verbal and visual components of your brand, including tone of voice, overall message, and outlay of social media pages. You will receive a detailed guide designed to maximise your social media efforts, including advice on:
- Aligning social content with brand tone.
- Applying a visual brand system to channels.
- Using social media on behalf of a brand (by partners).
- Standardising social channels' graphics and colour guides.
- Outlining the appropriate imagery and audience interaction forms.