Effective PPC ads must clearly present the message, display a compelling call to action and be culturally and linguistically accurate. A native paid search specialist will create engaging and relevant PPC ad texts in the target language, based on the keywords and landing pages to be used in the campaign. You'll receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.
When you want to run a PPC campaign but do not have the time, resources or expertise to do so
When you want to run a PPC campaign in different languages and do not have the in-house resources
When you want to sell your products/services in a new market
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An effective PPC ad needs to clearly present what it is you are trying to promote or sell, as well as include a compelling call to action, to encourage the user to perform whatever action you want them to. When creating ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call to action and is grammatically accurate.
We will create relevant, compelling ad texts in your target language. The ads will clearly communicate your message, display clear calls to action and reflect the language and culture of the target market. The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.
A native speaker of your target language, under the supervision of your project manager, will create ad texts for your PPC campaign. The number of ads we can create will depend on the number of keywords that you can provide. We can create up to three ads per ad group and up to one ad group per group of 10 keywords (e.g. 50 keywords => up to 5 ad groups => up to 15 ads in total).
We will send you the ads with an optional back translation in English in an Excel or PDF format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.