Description

Advertising by remarketing is the best way to reach a highly targeted, relevant audience of professionals and consumers who could be interested in cross-selling or just to remind them your products or services. We will plan and set up the remarketing campaigns, create the right audiences and suggest areas for improvement and expansion. 

Here’s when Remarketing Campaign Plan and Set Up can help!

When you want to cross-sell additional products.

When you want to reach people who already showed an interest in your services or promoting incentives to get multiple purchases.

When you want to reach a niche or specific target market who are more likely to take action because they've already been before in your website.

When you want to offer to your existing customers a new product.

When you want to offer discounts over your products or services to people who didn't convert.

When you want to target a similar audience to those who already converted or visited your page.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Remarketing is the process of displaying ads to customers who have previously visited your website or used your mobile app. When people leave your website without performing the expected action (converting), remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps or as they search on Google.

With remarketing, we create customised lists to achieve your specific goals and only target the audiences you are interested in or we think could be relevant in order to achieve your goals.

Our team of multilingual specialists will use their native linguistic competences and local market knowledge to help you successfully connect with international audiences through remarketing display and search advertising. They will write effective retargeting ads to bring past visitors back to your site. Visitors who added products to their basket but didn't complete the purchase process might be incentivised to return to your website if you present them with a discounted price.

The success of any advertising campaign is making sure the advertising message is reaching the right target audience.

Remarketing Campaign Plan & Set Up includes:

  • Planning and choosing the content to be used in remarketing.
  • Creating lists of audiences.
  • Set up Campaigns with the selected ads, targeting the specific audiences.
  • Monitoring monthly budgets, daily CPC, placements and many other stats.

Quality process

We'll start by taking a detailed brief to ensure we fully understand the objectives of your campaign, any requirements you may have and the type of remarketing you plan to do.

We'll send you the tag to implement in you website to start doing remarketing and then we can create different remarketing lists based on your goals. For example, remarketing list of visitors who saw only specific category of your e-commerce, excluding people who made a purchase.

When doing remarketing for the social networks, one of the main benefits is the possibility to reach a very specific set of professionals. You can choose the type of people who should see your advert, by targeting prospects on by location, interests, behaviours, industry and more.

We'll propose the creation of different ads for different audiences and for different time frames in order to attract a specific audience. One of our experienced media specialists will monitor and optimise your campaign to ensure your target market is being reached and that your campaign is achieving its goals. We will also suggest ways to improve the campaign's performance.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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