Remarketing Campaign Plan and Set Up


Advertising by remarketing is the best way to reach a highly targeted, relevant audience of professionals and consumers who could be interested in cross-selling or just to remind them your products or services. We will plan and set up the remarketing campaigns, create the right audiences and suggest areas for improvement and expansion. 

Here’s when Remarketing Campaign Plan and Set Up can help!

  • 1

    When you want to cross-sell additional products.

  • 2

    When you want to reach people who already showed an interest in your services or promoting incentives to get multiple purchases.

  • 3

    When you want to reach a niche or specific target market who are more likely to take action because they've already been before in your website.

  • 4

    When you want to offer to your existing customers a new product.

  • 5

    When you want to offer discounts over your products or services to people who didn't convert.

  • 6

    When you want to target a similar audience to those who already converted or visited your page.


Remarketing is the process of displaying ads to customers who have previously visited your website or used your mobile app. When people leave your website without performing the expected action (converting), remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps or as they search on Google.

With remarketing, we create customised lists to achieve your specific goals and only target the audiences you are interested in or we think could be relevant in order to achieve your goals.

Our team of multilingual specialists will use their native linguistic competences and local market knowledge to help you successfully connect with international audiences through remarketing display and search advertising. They will write effective retargeting ads to bring past visitors back to your site. Visitors who added products to their basket but didn't complete the purchase process might be incentivised to return to your website if you present them with a discounted price.

The success of any advertising campaign is making sure the advertising message is reaching the right target audience.

Remarketing Campaign Plan & Set Up includes:

  • Planning and choosing the content to be used in remarketing.
  • Creating lists of audiences.
  • Set up Campaigns with the selected ads, targeting the specific audiences.
  • Monitoring monthly budgets, daily CPC, placements and many other stats.

Quality process

We'll start by taking a detailed brief to ensure we fully understand the objectives of your campaign, any requirements you may have and the type of remarketing you plan to do.

We'll send you the tag to implement in you website to start doing remarketing and then we can create different remarketing lists based on your goals. For example, remarketing list of visitors who saw only specific category of your e-commerce, excluding people who made a purchase.

When doing remarketing for the social networks, one of the main benefits is the possibility to reach a very specific set of professionals. You can choose the type of people who should see your advert, by targeting prospects on by location, interests, behaviours, industry and more.

We'll propose the creation of different ads for different audiences and for different time frames in order to attract a specific audience. One of our experienced media specialists will monitor and optimise your campaign to ensure your target market is being reached and that your campaign is achieving its goals. We will also suggest ways to improve the campaign's performance.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times