Why is PPC important?
The success of any display campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum exposure and KPIs are achieved. Managing display campaigns across multiple markets and languages is a complex process requiring a blend of technical skills and linguistic and cultural understanding.
Our monthly display campaign management service continuously monitors your campaign performance, taking positive action to get the best results from your campaign. This includes adjusting bid levels, allocating budget to where it will deliver maximum benefit and modifying targeting settings.
We will combine our expertise and native language and cultural knowledge to identify the strengths and weaknesses of campaigns from the perspective of users and make adjustments to improve performance.
The following is included in the display campaign management fee:
- changing bids
- setting bid strategies
- changing delivery methods
- changing ad rotation
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads/placements
- ad scheduling
- location targeting
- changing demographic targeting
- optimising topic/interest targeting
- device bid adjustments
- location bid adjustments
- pausing/activating ad extensions
- One report generated by Global Central per month. Please note that data is provided for free such as a month on month performance summary, campaign performance for the previous month and top performing keywords, however any written data analysis sits under our service 'Data Analysis for Media Campaigns.'