What is website migration?
When you move your website from one domain to another (e.g. from .com to .co.uk), this is called website migration. There are several reasons why you might choose to undergo a website migration. You might want to improve your website's structure, in order to make navigation easier for the user and improve retention and conversions. Alternatively, you might be changing your global domain strategy to aid your international SEO efforts.
However, if done without care and attention, a website migration can result in your website losing domain authority and its backlink history, which can be disastrous for your SEO.
We will help you move one website to another so you retain the quality and backlinks from your old website with a minimum of problems. We can help you from the beginning to the end of the process, but the earlier you can get us involved, the better and more relevant our recommendations will be.
A full website migration process involves an SEO Strategist producing:
- a migration guide tailored to your website outlining all of those potential issues and letting you know if they're likely to affect you
- a redirection plan outlining where you need to implement redirects to make sure none of that valuable targeted “link juice” is lost
- an audit on the new website while it is still in a development environment
- a redirect validation to ensure all redirects have been implemented successfully according to the redirect plan