A site migration can come at a heavy cost to your SEO if you lose your domain authority and backlink history. An SEO strategist can assist your site migration by producing a custom site migration guide, the redirect plan, auditing your new website while it is still in a development environment (not live yet) and – finally – validating the redirect implementation after “go live”. Please note that we cannot guarantee that rankings will be the same after migration.Learn More
When you are moving your website to a new domain or URL structure and don’t want to lose your domain authority and backlink history,
When you are completely restructuring your website and aren’t sure where to put your old pages in the hierarchy.
When you move your website from one domain to another (e.g. from .com to .co.uk), this is called site migration. If done without care and attention a site migration can result in your website losing domain authority and its backlink history, which can be disastrous for your SEO. We will help you move one site to another so you retain the quality and backlinks from your old site with a minimum of problems.
We can help you from the beginning to the end of the process, but the earlier you can get us involved, the better and more relevant our recommendations will be. A full site migration process involves an SEO strategist producing: a migration guide tailored to your website outlining all of those potential issues and letting you know if they’re likely to affect you; a redirection plan outlining where you need to implement redirects to make sure none of that valuable targeted “link juice” is lost; an audit on the new site while it is still in a development environment and a redirect validation to ensure all redirects have been implemented successfully according to the redirect plan.
The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know your website URL and the changes you wish to make. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
In a full migration process an SEO strategist will deliver the following:
1. A redirect plan listing all URLs of the current site mapped to URLs of the new site where redirects need to be implemented, explaining the choices where necessary. A full crawl of the current and new site will be carried out to compile a list of these URLs and do the mapping. Please note that the new site (still in a test environment) must be complete. Otherwise, we will not be able to complete the mapping process.
2. A step-by-step site migration guide including best practice on redirect implementations, common migration problems with things to avoid and other recommendations relevant to this migration project.
3. An audit on the new website while still in test environment to ensure that it is free of any technical errors that could prevent the site migration from being successful.
4. A validation of redirects after “go live” to ensure that all redirects have been implemented successfully according to the redirect plan and to report on missing redirects or those which have not been implemented correctly.
Please note that we do not guarantee your rankings will be the same after a migration; rather, this service will provide you with everything you need to ensure you get a healthy start and lose as little traffic as possible.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.