What is website migration?
When you move your website from one domain to another (e.g. from .com to .co.uk), this is called website migration. There are several reasons why you might choose to undergo a website migration. You might want to improve your website's structure, in order to make navigation easier for the user and improve retention and conversions. Alternatively, you might be changing your global domain strategy to aid your international SEO efforts.
However, if done without care and attention, a website migration can result in your website losing domain authority and its backlink history, which can be disastrous for your SEO.
We will help you move one website to another so you retain the quality and backlinks from your old website with a minimum of problems. We can help you from the beginning to the end of the process, but the earlier you can get us involved, the better and more relevant our recommendations will be.
A full website migration process involves an SEO Strategist producing:
- a migration guide tailored to your website outlining all of those potential issues and letting you know if they're likely to affect you
- a redirection plan outlining where you need to implement redirects to make sure none of that valuable targeted â€ślink juiceâ€ť is lost
- an audit on the new website while it is still in a development environment
- a redirect validation to ensure all redirects have been implemented successfully according to the redirect plan
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS