Increase brand awareness and trust with the Knowledge Graph

Google's Knowledge Graph is constantly expanding and is being incorporated into search results more often. The principle goal is to provide more relevant and related information from Google in response to a single search query. Among the many Knowledge Graph widgets, the most popular is the sidebar panel which increasingly displays for brand searches. These panels can be a powerful commentary tool for your brand which can increase awareness of your brand and build users' trust. Therefore, it is essential that the information in your brand's Knowledge Graph Panel is accurate and complementary.

Optimisation for Google Knowledge Graph can help…

When you are interested in knowing whether and how your brand or content is appearing in the Knowledge Graph.

When your brand is not appearing correctly in the Knowledge Graph and you want to find a remedy for this.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why optimise for Google Knowledge Graph?

Google's Knowledge Graph is constantly expanding and is being incorporated into search results more often. The principle goal is to provide more relevant and related information from Google in response to a single search query.

Among the many Knowledge Graph widgets, the most popular is the sidebar panel which increasingly displays for brand searches. These panels can be a powerful commentary tool for your brand which can increase awareness of your brand and build users' trust. Therefore, it is essential that the information in your brand's Knowledge Graph Panel is accurate and complementary.

Google uses many sources of information to build the Knowledge Graph and so it can be challenging to influence. However, there are known sources which Google uses to build the Knowledge Graph such as structured data mark up, Wikipedia, social signals and online data repositories which can be used to potentially influence the appearance of your brand.

Google also offers business owners the option of claiming their Knowledge Graph Panel and making amendments to the information there, such as the company's official name and website, official logo, owner, date of foundation, business description, social media profiles and more.

How it works

The process begins by completing a briefing questionnaire in which you will be asked to provide a set of keywords.

Using these keywords, we will review Knowledge Graph results in Google, determine whether your brand is appearing correctly and analyse potential factors involved and recommend a set of actions.

The changes are subject to Google's approval and verification and can only come from a verified owner. In order to claim the ownership, it is necessary to log in with the website owner's Google Search Console account. If you don't own a Google Search Console account, we can assist with creating one with this service.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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