Description

TrueView Video Discovery Ads run across YouTube and the Google Display Network. The ad consists of an image thumbnail and up to three lines of text. Clicking the ad will send a user to the YouTube watch or channel page to view the video rather than playing the video within the ad itself. We will provide a complete TrueView In-Display campaign setup, enabling you to run video adverts on YouTube, YouTube apps and within the Google Display Network. We will provide you with the fully completed video campaign.

Here’s when Google TrueView In Display Video Ads Campaign Setup can help!

When you have video content you'd like to promote alongside videos on YouTube.

When you want to run a video campaign on the Google Display Network.

When you want to increase your brand visibility online using video advertising.

When you want to direct traffic to your website using video advertising.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

TrueView Video Discovery Ads run across YouTube and the Google Display Network. TrueView Video Discovery ads appear in the YouTube search results in the related video section, as an overlay on the video or an overlay on the video with an additional companion banner.

The ad consists of an image thumbnail and up to three lines of text. Clicking the ad will send a user to the YouTube watch or channel page to view the video rather than playing the video within the ad itself. It's recommended to use call-to-action overlays on the videos to drive the users to the advertiser's site.

The advertiser is charged on a cost-per-view basis as costs are incremented only when a user choses to watch the video by clicking on the thumbnail.

We combine our paid search expertise and native language and cultural knowledge to set up the TrueView Video Discovery Ads campaign, identifying the strengths and weaknesses of campaigns from the perspective of both user and search engine and making adjustments to improve performance.

Quality process

After receiving the video ad, we will perform an initial analysis of all aspects of the video from both an advertising and cultural perspective. We will identify any alterations to the video ad that would have a beneficial outcome on the campaign prior to setting up the campaign. We will rate your video based on our cultural and national knowledge of the targeting market.

When the pre-setup process is complete, we will setup the video campaign with implementation of any requirements that were mentioned in the brief.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

X