In recent years, more and more websites use AJAX to dynamically deliver content. This development technique offers a much better user experience by allowing for creating highly interactive and fast web applications. However, AJAX websites are usually not searchable. Our guide explains how to adopt the AJAX Crawling Scheme to ensure your website is search engine friendly which will allow it to rank in search. 

Here’s when Guide For Adopting AJAX Crawling Scheme can help!

When your website is an AJAX application and you need advice how to ensure search engines can crawl and index it.

When you need recommendations regarding breaking out URLs of your AJAX application to adopt the AJAX Crawling Scheme.

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Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

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Head of Brand - Portakabin

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We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

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Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

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Digital Marketing Manager - Esko

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There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In recent years, more and more websites use AJAX to dynamically deliver content replacing a standard method of having static HTML pages. This development technique can greatly improve user experience because it allows web pages to load a lot faster and gives the possibility of creating highly interactive web applications. But it also comes at a huge cost because crawlers are not able to see content which is created dynamically. As a result, websites which use AJAX to serve their content are practically not searchable. 

However, not all is lost. If you're using AJAX to dynamically display content on your website that you would like to appear in search results, then by adopting the AJAX Crawling Scheme you can help Google and other search engines supporting it to crawl and index your content and – in effect – have it rank in search results.

Quality process

The guide for adopting the AJAX Crawling Scheme explains how AJAX is currently affecting your site's performance in search, what the AJAX Crawling Scheme is and how to adopt it to make your site crawlable and be able to appear in search results. As part of the guide, we will also identify parts of your AJAX application which we recommend breaking out to individual URLs for search engines to index.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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