Real-time bidding is a form of flexible online display advertising. When a visitor loads a page, an automatic bidding process is triggered whereby advertisers compete for their ad to be displayed on the page to that particular user.
During the campaign creation process, advertisers will have specified the specific traits that they require of a user in order for their ad bidding process to be triggered. For example, a particular retail company may only want to target females, aged 18-25, with a browsing history about fashion and clothing.
As bids are done in real-time and are triggered only when a user fulfils the advertiser's demographic criteria, real-time bidding allows for much more efficient spending of advertising budgets.
So that we can provide you with the best international real-time bidding service possible, we will first need to ask you some questions so that we fully understand your campaign objectives and target audience.
We will need to understand what you are trying to promote and what your campaign objectives are. This will determine how we advise to you connect with the most relevant target audience to give you the best chance of achieving your campaign goals; whether that be raising awareness, driving visitors and conversions to your website/app or even retargeting to users who have previously viewed your website.
We will also need to understand how campaign success will be measured and what metrics are important to your business.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS