Social media provides a platform for people to voice their opinions and experiences with brands and services online.
Listening to what your audience has to say about your brand or products is essential if you are going to succeed online. Internet users will now search online to see what people are saying about your brand/products and use the information they find to make informed decisions about you and whether to buy from or work with your company.
For social media marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of your social media optimisation efforts.
All research is conducted by an experienced social media marketer and native-speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as average local or regional search volume.
We recommend that keyword research must be refreshed on a regular basis to identify changes in the patterns of search within a specific market.