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Keyword Research for Social Media
Prior to conducting a social media e-listening project, you must identify the keywords you wish to "listen" to. We will review your social media pages (if available) to compile an initial 'seed' list of relevant words and phrases in the target language. Using keyword research tools, we'll expand these seed words and select the most relevant keywords according to the agreed brief.
Here’s when Keyword Research for Social Media can help!
You need to identify relevant keyword opportunities and define strategically important keywords in a specific market
You need to refresh your existing target keywords and find additional opportunities
Social media provides a platform for people to voice their opinions and experiences with brands and services online.
Listening to what your audience has to say about your brand or products is essential if you are going to succeed online. Internet users will now search online to see what people are saying about your brand/products and use the information they find to make informed decisions about you and whether to buy from or work with your company.
For social media marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of your social media optimisation efforts.All research is conducted by an experienced social media marketer and native-speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as average local or regional search volume.
We recommend that keyword research must be refreshed on a regular basis to identify changes in the patterns of search within a specific market.
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the keyword research. This briefing will be visible to all the team members involved with delivering the keyword research and is the foundation for all our quality checks.
Our native-speaking social media specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.
When conducting the research, our team begins by reviewing your social media pages (if available) to compile an initial 'seed' list of relevant words and phrases in the target language. Using keyword research tools, we'll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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