Why Baidu Brand Landmark?
Baidu Brand Landmark campaigns are a good way to maximise your reach in China. Placements usually appear on the top right corner of the search results and are guaranteed to appear when triggered by search terms you 'book' with Baidu. Placements contain a variety of formats, including video, text, images, site links and more, which help you stand out from your competitors. Click through rates are typically higher than the regular sponsored listings and covers an unlimited number of clicks for a fixed monthly fee.
This service covers the management of your campaign on a monthly basis, including making recommendations on how to improve performance, if necessary. This service does not include account opening, campaign media spend or making creatives but does include the bank transfer fee for sending your media spend to Baidu. Campaign management must cover between 1 – 3 months (and the same period as your designated budget).