See an immediate boost in brand value and conversions

Your brand is an important marketing tool in China. Chinese consumers are likely to choose well-known brands because it provides them with a sense of security and confidence. It is therefore worth promoting your brand, particularly as brand terms can often generate in excess of 90% in conversions and 50-90% in click-through rates (CTR). Baidu Brand Zone is a type of brand search advertising that gives you the opportunity to dominate the search engine results page (SERP) with information about your products and services. It can significantly improve the performance of brand advertising over standard Baidu pay-per-click (PPC) campaigns. A Chinese PPC Specialist will manage and optimise of your Baidu Brand Zone campaign on a monthly basis and make recommendations on how to improve performance.

Baidu Brand Zone management can help...

When you want to maximise your visibility for your brand terms on Baidu.

When you want to block competitors for appearing on your brand terms on Baidu.

When you want a Chinese PPC Specialist to manage your Baidu Brand Zone campaign.

When you want to get specialist recommendations on how to improve your Baidu Brand Zone campaign’s performance.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why choose Baidu Brand Zone?

Baidu Brand Zone provides your brand with the opportunity to maximise visibility on the SERPs when users search for your brand name.

Baidu Brand Zone works in a similar way to Baidu PPC advertising. You can bid for keywords which are relevant to your brand, and when searches match your chosen keywords, your ads and relevant information about your company's products and services get displayed at the top of the organic search results.

The main advantage of Baidu Brand Zone is that, unlike Baidu PPC, only one company can use certain keywords at a time, meaning that you are essentially paying for the exclusive use of relevant brand keywords.

Using Baidu Brand Zone, you can embed your images, videos, links, social media channels, an introduction to your brand, and the latest news that features your brand. There are various display styles to choose from. You can even customise how you want to present your brand, if you purchase the VIP service. It can be a very efficient way of raising brand awareness and promoting your brand image, given that the average CTR of Baidu Brand Zone ads is between 50-90%.

We will monitor the performance of your Baidu Brand Zone creatives and provide recommendations on how to improve your campaign performance.

How it works

This service covers campaign management and optimisation recommendations for your Baidu Brand Zone campaign on a monthly basis. We will charge a fixed management fee for this service (the bank transfer fee is covered).

Please note that the campaign management period must cover between 1-3 months (the same period as your Baidu Brand Zone ads).

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times