Baidu Brand Zone management

Own the search results page with a wealth of information about your brand

See an immediate boost in brand value and conversions

Your brand is an important marketing tool in China. Chinese consumers are likely to choose well-known brands because it provides them with a sense of security and confidence. It is therefore worth promoting your brand, particularly as brand terms can often generate in excess of 90% in conversions and 50-90% in click-through rates (CTR). Baidu Brand Zone is a type of brand search advertising that gives you the opportunity to dominate the search engine results page (SERP) with information about your products and services. It can significantly improve the performance of brand advertising over standard Baidu pay-per-click (PPC) campaigns. A Chinese PPC Specialist will manage and optimise of your Baidu Brand Zone campaign on a monthly basis and make recommendations on how to improve performance.

Baidu Brand Zone management can help...

  • 1

    When you want to maximise your visibility for your brand terms on Baidu.

  • 2

    When you want to block competitors for appearing on your brand terms on Baidu.

  • 3

    When you want a Chinese PPC Specialist to manage your Baidu Brand Zone campaign.

  • 4

    When you want to get specialist recommendations on how to improve your Baidu Brand Zone campaign’s performance.

Why choose Baidu Brand Zone?

Baidu Brand Zone provides your brand with the opportunity to maximise visibility on the SERPs when users search for your brand name.

Baidu Brand Zone works in a similar way to Baidu PPC advertising. You can bid for keywords which are relevant to your brand, and when searches match your chosen keywords, your ads and relevant information about your company's products and services get displayed at the top of the organic search results.

The main advantage of Baidu Brand Zone is that, unlike Baidu PPC, only one company can use certain keywords at a time, meaning that you are essentially paying for the exclusive use of relevant brand keywords.

Using Baidu Brand Zone, you can embed your images, videos, links, social media channels, an introduction to your brand, and the latest news that features your brand. There are various display styles to choose from. You can even customise how you want to present your brand, if you purchase the VIP service. It can be a very efficient way of raising brand awareness and promoting your brand image, given that the average CTR of Baidu Brand Zone ads is between 50-90%.

We will monitor the performance of your Baidu Brand Zone creatives and provide recommendations on how to improve your campaign performance.

How it works

This service covers campaign management and optimisation recommendations for your Baidu Brand Zone campaign on a monthly basis. We will charge a fixed management fee for this service (the bank transfer fee is covered).

Please note that the campaign management period must cover between 1-3 months (the same period as your Baidu Brand Zone ads).

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times