Why choose Baidu Brand Zone?
Baidu Brand Zone provides your brand with the opportunity to maximise visibility on the SERPs when users search for your brand name.
Baidu Brand Zone works in a similar way to Baidu PPC advertising. You can bid for keywords which are relevant to your brand, and when searches match your chosen keywords, your ads and relevant information about your company's products and services get displayed at the top of the organic search results.
The main advantage of Baidu Brand Zone is that, unlike Baidu PPC, only one company can use certain keywords at a time, meaning that you are essentially paying for the exclusive use of relevant brand keywords.
Using Baidu Brand Zone, you can embed your images, videos, links, social media channels, an introduction to your brand, and the latest news that features your brand. There are various display styles to choose from. You can even customise how you want to present your brand, if you purchase the VIP service. It can be a very efficient way of raising brand awareness and promoting your brand image, given that the average CTR of Baidu Brand Zone ads is between 50-90%.
We will monitor the performance of your Baidu Brand Zone creatives and provide recommendations on how to improve your campaign performance.