Brand Zone management

Own the search results page with a wealth of information about your brand

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See immediate boost in brand value and conversions

Your Brand is an important marketing tool in China. Chinese consumers are likely to choose well-known brands because it provides them with a sense of security and confidence. It is therefore worth promoting your brand, particularly when brand terms can often generate in excess of 90% in conversions and 50-90% CTR. Baidu Brand Zone is a brand search product that gives you the opportunity to dominate the search results page with information about your products and aervices. It can significantly improve the performance of brand advertising over standard Baidu PPC (Pay Per Click) campaigns. A Chinese PPC specialist will manage and optimise of your campaign on a monthly basis and make recommendations on how to improve performance.


Contact us about Brand Zone management...

  • 1

    When you want to maximise your brand visibility for your brand terms on Baidu.

  • 2

    When you want to block competitors for appearing on your brand terms.

  • 3

    When you want your Brand Zone campaign managed and want to get specialist recommendations on how to improve your campaign performance.


Why Brand Zone management?

Baidu Brand Zone provides the brand an opportunity to maximise visibility on the SERPs when users search for the brand name. You can embed images, video, links, brand introduction, latest news that feature your brand, and social media platforms your brand is on in Baidu Brand Zone. There are various display styles to choose from. You can even customise how you want to present your brand if you purchase the V.I.P service. It could be a very efficient way to raise brand awareness and promote brand image given that the average CTR of Baidu Brand Zone ads is between 50%-90%.

This service covers campaign management and performance reporting with optimisation recommendation for your campaign on a monthly basis. We will charge a fixed management fee for this service (bank transfer fee is covered). Campaign management period must cover between 1 – 3 months (the same period as your Brand Zone ads).


How Brand Zone management works?

Brand Zone works in a similar way to Pay Per Click Baidu advertising. You can bid for keywords which are relevant to your brand, and when searches match your chosen keywords, your ads, as well as relevant information about your company's products and services will be displayed against those keywords at the top of the organic search results. The main advantage with Brand Zone is that, unlike Baidu PPC, only one company can use certain keywords at a time meaning that you are essentially paying for exclusivity to use relevant brand keywords in your campaign.

We'll monitor the performance of your creatives and provide any possible recommendations on improving your campaign performance. We will produce a campaign performance report on monthly basis.




Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Brand Zone management

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