Why does mobile-friendliness matter?
Mobile usage has been growing all over the world, with mobile traffic now accounting for more than 30% of total internet traffic globally. With the unrelenting speed at which mobile continues to grow around the world, the days when digital marketers needed to worry only about delivering a good desktop experience have come and gone. With this new world comes a set of new challenges when considering the hyper-dynamic nature of the mobile sphere.
If your website is already well-optimised for search engines, there are only a few additional things which you need to consider when optimising for mobile search. With this audit, your website's mobile configuration, website design and structure will be evaluated from the perspective of mobile search to ensure that visitors who access your website from mobile devices have an experience optimised for the device they are using.