Mapping keywords to pages with content on your website is a concept which is about as old as SEO itself. Keyword mapping is also an early and fundamental step in international SEO campaigns which guides further optimisation tasks for those pages involving optimising content or creating inbound links. Therefore it must be done with care and proper analysis to ensure those optimisation efforts will focus on the right keywords for pages.
Keyword mapping can also be a challenging task and may require additional input from an experienced international SEO specialist. Fundamental problems involve assigning too generic keywords to pages, focusing only on search volume as criteria to select keywords whilst not paying attention to relevancy or assigning the same keywords to multiple pages.Validating the assignment of keywords to pages will ensure that such situations are rectified in time and that optimisation tasks for those pages can be done effectively.