Description

Keyword mapping is an early and fundamental step in international SEO campaigns which guides further optimisation tasks for those pages involving optimising content or creating inbound links. Therefore it must be done with care and proper analysis to ensure those optimisation efforts will focus on the right keywords for pages. Keyword mapping can also be a challenging task and may require additional input from an experienced international SEO specialist, validating the assignment of keywords to pages will ensure that it is done correctly and that optimisation tasks for those pages can be done effectively.

Here’s when SEO Keyword Mapping Validation can help!

When you need additional input or guidance for a keyword mapping project that's particularly challenging,

When you are unsure of the quality of completed keyword mapping and need an SEO specialist to validate it,

When issues were identified with a completed keyword mapping and you need further input or guidance from an international SEO specialist.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Mapping keywords to pages with content on your website is a concept which is about as old as SEO itself. Keyword mapping is also an early and fundamental step in international SEO campaigns which guides further optimisation tasks for those pages involving optimising content or creating inbound links. Therefore it must be done with care and proper analysis to ensure those optimisation efforts will focus on the right keywords for pages.

Keyword mapping can also be a challenging task and may require additional input from an experienced international SEO specialist. Fundamental problems involve assigning too generic keywords to pages, focusing only on search volume as criteria to select keywords whilst not paying attention to relevancy or assigning the same keywords to multiple pages.Validating the assignment of keywords to pages will ensure that such situations are rectified in time and that optimisation tasks for those pages can be done effectively.

Quality process

In order to validate a keyword assignment, the completed keyword mapping must be provided, containing a list of URLs and keywords assigned to each URL. Any objectives and mapping criteria used to carry out the mapping process should also be forwarded.

An international SEO specialist will review the mapping according with SEO best practice and project guidance used to complete the mapping and provide feedback regarding any changes or tweaks that should be made to the keyword assignment.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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