Lack of planning gives your competitors an advantage

The first step to a memorable international social media campaign is a campaign plan. Having a campaign plan will give you a specific idea about how long you should run a social media campaign for, how you should organise your posts on your social media pages and provide you with a document in which you can create your social media posts and track when and where they are being published. We will create a bespoke social media campaign plan for your social media campaign.

A social media campaign plan can help...

When you want to run effective international social media campaigns.

When you want to improve the performance of your international social media campaigns.

When you already have a campaign concept and a list of assets you want to turn into a social media campaign.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand – Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines – Fellowes

Technical and strategic expertise

Webcertain’s understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why do you need a social media campaign plan?

Your social media campaigns should stand out from your 'always on' content. They should be focused around one offer/product/service/event/topic/etc. and be distinguishable from each other and your other social content. The first step to a memorable campaign is a campaign plan. The plan is where you organise your existing content in order to ensure your posts are aligned with your other activities on your social media pages.

Having a campaign plan will give you a specific idea about how long you should run a social media campaign for, how you should organise your posts on your social media pages and provide you with a document in which you can create your social media posts and track when and where they are being published.

We will provide you with a social media campaign plan containing information about which platforms you should use, how many posts you should have, which countries will be included in your campaign, how many images you should use, which languages will be included in your campaign and a section for copywriting guidelines. This service is customisable as long as the scope of work does not change.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need you to provide us with a list of assets (links to content), a list of target countries, a list of languages, a list of social media platforms (if you already know what platforms you want to use, if not, we can recommend them), and a small description about the purpose of the campaign.

Our team of social media experts will then analyse your assets and put together a campaign plan that will help raise awareness and drive traffic to your links.

Please note that this service does not include copywriting or the creation of an editorial calendar.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times