Lack of planning gives your competitors an advantage
The first step to a memorable international social media campaign is a campaign plan. Having a campaign plan will give you a specific idea about how long you should run a social media campaign for, how you should organise your posts on your social media pages and provide you with a document in which you can create your social media posts and track when and where they are being published. We will create a bespoke social media campaign plan for your social media campaign.
Your social media campaigns should stand out from your ‘always on’ content. They should be focused around one offer/product/service/event/topic/etc. and be distinguishable from each other and your other social content. The first step to a memorable campaign is a campaign plan. The plan is where you organise your existing content in order to ensure your posts are aligned with your other activities on your social media pages.
Having a campaign plan will give you a specific idea about how long you should run a social media campaign for, how you should organise your posts on your social media pages and provide you with a document in which you can create your social media posts and track when and where they are being published.
We will provide you with a social media campaign plan containing information about which platforms you should use, how many posts you should have, which countries will be included in your campaign, how many images you should use, which languages will be included in your campaign and a section for copywriting guidelines. This service is customisable as long as the scope of work does not change.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
We will need you to provide us with a list of assets (links to content), a list of target countries, a list of languages, a list of social media platforms (if you already know what platforms you want to use, if not, we can recommend them), and a small description about the purpose of the campaign.
Our team of social media experts will then analyse your assets and put together a campaign plan that will help raise awareness and drive traffic to your links.
Please note that this service does not include copywriting or the creation of an editorial calendar.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.