Keyword Research for Amazon Marketplace


If you are planning to sell your products on the Amazon marketplace, it is important to know which search terms Amazon users use to find what they are looking for. All our researchers are experienced search marketers and, being native to the target market, are naturally in tune with local marketing norms and cultural nuances. We'll deliver an easy-to-use report that can be used to inform your website optimisation efforts.

Here’s when Keyword Research for Amazon Marketplace can help!

  • 1

    You want to sell products on the Amazon marketplace and want to optimise your product descriptions.

  • 2

    You need to refresh your existing target keywords and find additional opportunities.

  • 3

    You're planning to launch new products or services and would like to optimise your product descriptions.

  • 4

    Translating your website/pages into another language.


For marketers who want to sell products on the Amazon marketplace, it's an important step to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of your product descriptions.

All research is conducted by an experienced search marketer and native-speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.

The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as average local or regional search volume.

This service is available for all countries with a local Amazon website.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

When conducting the research, our team begins by reviewing similar products and how they are marketed at Amazon. Additionally we will use specialised tools to find out what keywords buyers use to find their products.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times