When you plan to target a new country it's a good idea to check whether your marketing approach is compatible with the local cultural habits and expectations. Â A native speaker from your target region will conduct a cultural and linguistic audit on your material, identifying positive and negative trust anchors and delivering these to you in a PowerPoint or Word format.
Trust anchors vary from one country to another and depend on cultural references. By conducting a linguistic and cultural audit you will be able to understand whether your marketing approach will appeal to the local people or if there are any dangers of being misunderstood or misperceived.
A native from your target region will conduct an audit on your marketing approach to identify trust anchors and will classify them into two categories: positive trust anchors and negative trust anchors.