Cultural Branding Compatibility Audit

Learn More

Description

When you plan to target a new country it's a good idea to check whether your marketing approach is compatible with the local cultural habits and expectations.  A native speaker from your target region will conduct a cultural and linguistic audit on your material, identifying positive and negative trust anchors and delivering these to you in a PowerPoint or Word format.

ENQUIRE NOW

Here’s when Cultural Branding Compatibility Audit can help!

  • 1

    When you're planning to expand into a new country or region

ENQUIRE NOW

Overview

When you plan to target a new country it's a good idea to check whether your marketing approach is compatible with the local cultural habits and expectations.  A native speaker from your target region will conduct a cultural and linguistic audit on your material, identifying positive and negative trust anchors and delivering these to you in a PowerPoint or Word format.

Trust anchors vary from one country to another and depend on cultural references. By conducting a linguistic and cultural audit you will be able to understand whether your marketing approach will appeal to the local people or if there are any dangers of being misunderstood or misperceived.

A native from your target region will conduct an audit on your marketing approach to identify trust anchors and will classify them into two categories: positive trust anchors and negative trust anchors.

ENQUIRE NOW

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your target region and any relevant information about the sector/market. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of your project manager, will conduct an audit on your marketing material to identify positive trust anchors (that foster trust with the user) and negative trust anchors (that create distrust with the user and could damage your credibility and create negative sentiments towards your brand). Lists of these two types of trust anchor will be delivered to you in a PowerPoint or Word file.

ENQUIRE NOW

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Cultural Branding Compatibility Audit

Please provide details about your enquiry below and a member of our team will get in touch as soon as possible!
Please input your Name
Please add company
Please add your Proper Email
Please give us your number
Please add your Website
Please select country