Description

When you plan to target a new country it's a good idea to check whether your marketing approach is compatible with the local cultural habits and expectations.  A native speaker from your target region will conduct a cultural and linguistic audit on your material, identifying positive and negative trust anchors and delivering these to you in a PowerPoint or Word format.

Here’s when Cultural Branding Compatibility Audit can help!

When you're planning to expand into a new country or region

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

When you plan to target a new country it's a good idea to check whether your marketing approach is compatible with the local cultural habits and expectations.  A native speaker from your target region will conduct a cultural and linguistic audit on your material, identifying positive and negative trust anchors and delivering these to you in a PowerPoint or Word format.

Trust anchors vary from one country to another and depend on cultural references. By conducting a linguistic and cultural audit you will be able to understand whether your marketing approach will appeal to the local people or if there are any dangers of being misunderstood or misperceived.

A native from your target region will conduct an audit on your marketing approach to identify trust anchors and will classify them into two categories: positive trust anchors and negative trust anchors.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your target region and any relevant information about the sector/market. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of your project manager, will conduct an audit on your marketing material to identify positive trust anchors (that foster trust with the user) and negative trust anchors (that create distrust with the user and could damage your credibility and create negative sentiments towards your brand). Lists of these two types of trust anchor will be delivered to you in a PowerPoint or Word file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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