One of the biggest challenges of international SEO is successfully targeting the right content to the correct region. It is important that you provide global visitors with the correct country/language version of your website, as this is key to converting them from a visitor to a customer. Google offers the use of hreflang-x annotations to mark up equivalent webpages targeting different regions or languages. Using hreflang-x ensures that the correct country/language version of your website appears to global users, thereby helping to reduce bounce rates, increase conversions and improve regional rankings. We will review the implementation of hreflang-x on your website, report on any problems we identify and provide recommendations for improvement.
When you want to ensure that your global users are being presented with the right country/language version of your website.
When you want to ensure the good SEO performance of your global webpages.
When you want to ensure that your global webpages see low bounce rates and high conversions.
When your website is targeting different countries using hreflang-x.
When you have identified issues with your website’s implementation of hreflang-x.
When you need to review your website’s current implementation of hreflang-x.
One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that searchers from a particular region are presented with content that is aimed at them. In December 2011, Google introduced a useful solution that can improve regional rankings by offering the use of rel="alternate" hreflang="x" annotations to mark up equivalent webpages targeting different regions or languages. As well as improving rankings, implementing hreflang-x can also help to reduce bounce rates and improve conversions.
Implementing hreflang-x either in HTML or XML format in theory isn't difficult, however, a significant portion of hreflang-x implementations nowadays are still incorrect. Common problems involve incorrect values for the hreflang-x attribute, broken or incorrect references, invalid use of hreflang-x-default and more. If there are problems with a hreflang-x implementation, Google is likely to ignore all included annotations.
Deploying hreflang-x can be a time-consuming task, especially for larger websites with many regional versions. Removing issues and making it error-free will ensure that the effort put into the deployment is producing the desired results. We will review the implementation of hreflang-x on your website, report on errors found and provide recommendations to fix them.
The process begins by completing a briefing questionnaire in which you will be asked to provide the base URL of each regional website along with its target language and region. If hreflang-x has been implemented in XML sitemaps, you will be asked to provide URLs for the sitemap locations.
For HTML deployments, your website will be crawled, hreflang-x annotations obtained from webpages and then reviewed.
If hreflang-x was deployed in XML sitemaps, we will review the annotations included in the sitemaps. In this review we will check if syntax, attribute values and code are correct, self-referencing and bi-directional referencing are in place, if there are any broken hreflang-x links as well as any other problems that are identified.
The review will report all problems found and our recommendations on how they should be fixed.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.