Selecting which pages to optimise on your website is an important step of an SEO campaign, whatever your target country or language. Choosing the right set of pages will ensure your optimisation efforts produce the most results and that valuable pages on your site are not ignored. This careful process involves looking at page levels and internal linking combined with information from Web Analytics or Webmaster Tools data, ranking reports, evaluating content on pages and more. Such information together allows for accurate decision making and focuses optimisation efforts where they are most needed.
When you need to make a selection of pages that will undergo search engine optimisation.
When you have a large number of pages and you’re unsure which among them are worth optimising.
Selecting which pages to optimise on your website is an important step of an SEO campaign, whatever countries or languages you are targeting. Choosing the right set of pages will ensure your optimisation efforts produce most noticeable results. Often the decision is made to focus on optimising top-level or navigational pages because they are deemed most important. Such pages are indeed important but they may already be performing well while deeper pages of your site containing valuable content and underperforming could end up being left out.
Selecting pages for optimisation is a careful process involving not only looking at page level but combining that information with web analytics or Webmaster Tools data, ranking reports, evaluating content on pages, their potential and more. Such information combined together allows for accurate decision making ensuring that you focus optimisation efforts where they are most needed.
We will select which URLs you should focus your SEO efforts on, delivering our advice in an Excel report.
The process begins by completing a briefing questionnaire in which you will be asked to provide the website's base URL, access to the currently used Web Analytics tool and/or a valid Webmaster Tools account and the amount of URLs you would want to optimise.
Your website will be crawled and the crawl data combined with information obtained from search analytics tools will be used to select pages for optimisation. If the website is new and does not have enough search analytics data we will mainly rely on crawl data only.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.