Selecting which pages to optimise on your website is an important step of an SEO campaign, whatever countries or languages you are targeting. Choosing the right set of pages will ensure your optimisation efforts produce most noticeable results. Often the decision is made to focus on optimising top-level or navigational pages because they are deemed most important. Such pages are indeed important but they may already be performing well while deeper pages of your site containing valuable content and underperforming could end up being left out.
Selecting pages for optimisation is a careful process involving not only looking at page level but combining that information with web analytics or Webmaster Tools data, ranking reports, evaluating content on pages, their potential and more. Such information combined together allows for accurate decision making ensuring that you focus optimisation efforts where they are most needed.
We will select which URLs you should focus your SEO efforts on, delivering our advice in an Excel report.