Selecting which pages to optimise on your website is an important step of an SEO campaign, whatever your target country or language. Choosing the right set of pages will ensure your optimisation efforts produce the most results and that valuable pages on your website are not ignored. This careful process involves looking at page levels and internal linking combined with information from web analytics or Webmaster Tools data, ranking reports, evaluating content on pages and more. Such information together allows for accurate decision making and focuses optimisation efforts where they are most needed.

This service can help...

When you need to make a selection of pages that will undergo search engine optimisation.

When you have a large number of pages and you are unsure which among them are worth optimising.

When you have an initial selection of URLs and it should be verified to ensure it only includes relevant pages for SEO

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Selecting which pages to optimise on your website is an important step of an SEO campaign, whatever countries or languages you are targeting. Choosing the right set of pages will ensure your optimisation efforts produce most noticeable results. Often the decision is made to focus on optimising top-level or navigational pages because they are deemed most important. Such pages are indeed important but they may already be performing well while deeper pages of your website containing valuable content and underperforming could end up being left out.

Selecting pages for optimisation is a careful process involving not only looking at page level but combining that information with web analytics or Webmaster Tools data, ranking reports, evaluating content on pages, their potential and more. Such information combined together allows for accurate decision making ensuring that you focus optimisation efforts where they are most needed.

We will select which URLs you should focus your SEO efforts on, delivering our advice in an Excel report.

How it works

The process begins by completing a briefing questionnaire in which you will be asked to provide the website's base URL, access to the currently-used web analytics tool and/or a valid Webmaster Tools account and the amount of URLs you would want to optimise.

Your website will be crawled and the crawl data combined with information obtained from search analytics tools will be used to select pages for optimisation. If the website is new and does not have enough search analytics data we will mainly rely on crawl data only.

If an initial selection of URLs was already created, we will verify this selection to ensure any valuable pages for SEO have not been left out and that the selection does not include URLs of pages which are not suitable for SEO purposes.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times