When set up properly, Microsoft Advertising campaign analytics can help you to understand how users interact with your website, which can be very useful when tracking the progress of your PPC campaigns on Microsoft Advertising. We will set up a Microsoft Advertising campaign analytics account and goals for your website, based on the needs of your business and the technical aspects of your site.

This service can help...

When you want to see which ad campaigns are most effective.

When you want to know which keywords lead to better conversions.

When you want to kow the ROI of your advertising costs.

When you want to which audiences have higher conversions.

When you want to know how much time people spend on your website and how they engage with it.

Want to learn more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Microsoft Advertising campaign analytics provide detailed statistical data about your websites traffic and conversions and can be considered as Bing's version of Google Analytics.

It is very important for to be able to track what happens after your ad is clicked and learn just how customers are interacting with your website. By creating goals, we can see if your ads are converting as you want them to. Goals are the events on your website that you want to track to measure the success of your PPC campaigns on Bing.

This involves us generating a code for you to place on the appropriate page(s) of your website in order to track conversions in the Microsoft Advertising interface.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with setting up your account and is the foundation for all our quality checks.

A native speaker and a PPC Specialist will set up your Microsoft Advertising goal, ensuring that the correct settings are applied based on the information you provided in the brief.

Please note that in order for us to deliver this service, you will need to ensure you can put the necessary codes to track conversions or any actions onto your website.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times