Description

Global Central Analytics Premium allows you to bring multiple data sources together and provides key insights that help you to measure valuable metrics and increase the efficiency of your marketing efforts. We will set up Global Central Analytics for you, setting up the data integration and ensuring that the data is being retrieved from the required tools. You will receive logins to Global Central Analytics Premium and access to all available reports. 

Here’s when Global Central Analytics Premium can help!

When you have a multilingual website and /or are running very large marketing campaigns.

When you want a full understanding of your marketing efforts and the results they are driving.

When you want to perform multi-source data analysis (i.e. import and analyse multiple sources of data in one place).

When you want to quickly identify the root causes behind improvements or deterioration of your organic and paid campaigns.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Global Central Analytics Premium allows you to bring together multiple data sources into one view and provides key insights that help you measure valuable metrics and increase the efficiency of your marketing efforts. It helps in informing your future instructions to us to further refine your campaign to achieve desired results.

Global Central Analytics ?Premium ?allows you to perform a multi-source data analysis with the purpose of being able to more quickly identify the root causes behind improvements or deterioration of your organic and paid campaigns. You will be able to access data such as mobile and desktop rankings, key trends and year on year comparisons.

We will set up Global Central Analytics for you, setting up the data integration and ensuring that the data is being retrieved from the required tools. You will receive the log in details and from there you will be able to view and export reports in an Excel format.

The Global Central Analytics Premium Subscription also includes on-going support. 

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need access to your Google Webmaster Tools account and AdWords account as well as access to any other tools from which the data is to be retrieved.

The Global Central Support team will set up the data integration and ensure that the data is being retrieved from the required tools.

Your account manager will then send you your login details to Global Central Analytics in an email format. You will then be able to log in and download reports as and when required.

The reports include a variety of detailed data about your organic performance as well as paid search campaigns. This includes:

  • Overall PPC Stats (per country / region) available on Global Level View, Campaign View, AdGroup View, Landing Page View, Keywords View, Ads View, Device View
  • Conversion Reports
  • Organic Visibility Report
  • Keyword Visibility Report
  • Keyword Analyzer Report
  • Mobile and Desktop Rankings
  • Trends
  • YOY Comparisons

The Global Central Analytics Premium Subscription also includes full technical support and allows for 2 years worth of data to be stored in the system. 

 

 

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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