Description

Understanding how other businesses market themselves online can provide useful insights that you can apply to your own strategy, as can taking an in-depth look at the online behaviours of your target demographic in a specific country. We'll conduct research across a range of platforms and compile a report detailing the tactics and channels utilised by selected businesses, as well as possible opportunities for you to reach your target audience in your chosen market.

Here’s when Ecommerce Behaviour and Trends Report can help!

When you want to develop your ecommerce strategy in a particular market

When you want insights into your competitors' digital strategy

When you want to find new ways to reach your target personas

When you want insights into ecommerce trends

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Understanding how other businesses market themselves online can provide useful insights that you can apply to your own strategy and identify new opportunities. Behaviour varies between countries so taking an in-depth look at the online behaviours of your target demographic in a specific market can ensure you're using the most effective tactics to reach them.

 
Our specialists will conduct research across a range of platforms, using a range of tools and resources, and compile a report detailing the tactics and channels utilised by selected businesses, as well as possible opportunities for you to reach your target audience in your chosen market.
 
The information will be clearly structured and presented as a pdf report. 

Quality process

The first step is for you to complete a project brief to confirm which companies you would like the research to focus on and any particular information you would like the report to include.

The research will look into 5, 3 or 2 businesses and will cover the following areas:

• General ecommerce trends in the market• Trends and behaviours of your target personas • Insights into the use of search, social media and content marketing by the selected companies you want to look at• Potential new opportunities to reach and engage with your target audience.

Each report covers one country.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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