Description

Keeping the meta content relevant and up to date is vital to ensure that the page is easily and correctly indexed by search engines, ensuring that users directed to the site find meaningful information on the landing page. We will update the image meta content, make a request to ODP and ensure that it is published correctly once approved.

Here’s when Meta Content Optimisation Images can help!

When you need to create a new web page

When you need to update the image meta content in a web page

Want to know more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Well executed meta content is a key component of a successful SEO strategy, as it informs the search engine about the contents and topic of each page. Complete image meta data ensures that the page itself is well optimised, but also helps the image to rank in its own right.

Based on the data supplied to us, we will add or amend the following elements to the page in the SAP CQ5 system; Alt tag and Image file name.

Once the amendments are made we will submit a request for publication to the ODP team and when approved we will ensure that they are correctly placed in the live pages.

Quality process

The process begins by completing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation of all our quality checks.

We will need you to provide the following information:

  • The website country
  • The page URL
  • Details of the image meta content to be applied
  • Alt Tag
  • File name

We will need permission to access CQ5.

Our websites team will then make the appropriate amend within the SAP CQ5 CMS application and will then send a request to the Online Development & Publishing (ODP) team for approval.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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