Managing online marketing activities through multiple teams, often based in multiple countries, can result in inconsistent approaches and affect overall global performance. Providing all internal colleagues with access to the same resources which share insights, tactics, tips and knowledge, can help you to ensure your global teams receive the same message and clear guidelines on best practice.
Our Best Practice platform, available through our online portal Global Central, provides guides, presentations, articles, reports and videos covering all aspects of global online marketing including:
- How-to guides covering international SEO, PPC, content marketing, social media, website development, apps and mobile, and translation.
- Templates (e.g. keyword research templates) which your team can use when setting up and running international marketing campaigns.
- Country guides.
- Language guides.
- An online training system of short online modules focusing on specific areas of online marketing, including all training material and an online test.
- A question and answer helpdesk that lets users post a question that one of our specialists will answer.
You can determine which members of the team have access to the content, and highlight the content which you want them to focus on and that is appropriate for your organisation. You can also order bespoke content to be created around a particular need (for an additional cost) that will be available in Best Practice for your global teams to access and add your own internal content to the platform.