Managing online marketing activities through multiple teams, often based in multiple countries, can result in inconsistent approaches and affect overall global performance. Providing all internal colleagues with access to the same resources which share insights, tactics, tips and knowledge, can help you to ensure your global teams receive the same message and clear guidelines on best practice.
Our Best Practice platform, available through our online portal Global Central, provides guides, presentations, articles, reports and videos covering all aspects of global online marketing including:
- How-to guides covering international SEO, PPC, content marketing, social media, website development, apps and mobile, and translation.
- Templates (e.g. keyword research templates) which your team can use when setting up and running international marketing campaigns.
- Country guides.
- Language guides.
- An online training system of short online modules focusing on specific areas of online marketing, including all training material and an online test.
- A question and answer helpdesk that lets users post a question that one of our specialists will answer.
You can determine which members of the team have access to the content, and highlight the content which you want them to focus on and that is appropriate for your organisation. You can also order bespoke content to be created around a particular need (for an additional cost) that will be available in Best Practice for your global teams to access and add your own internal content to the platform.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS