What is search engine indexation and why is it important?
Search engines use software known as â€śspidersâ€ť or â€ścrawlersâ€ť to discover pages of websites by crawling links from one page to another and from one website to the next. The search engine stores copies of discovered pages in its database, known as its index. Whenever a user conducts an online search, the search engine accesses its index to quickly find webpages matching the query, ranks them and finally displays them in ordered search results.
It is essential to have all pages on your website (which you want users to find) indexed by the search engines. Pages that aren't crawled or indexed won't appear in the search results, resulting in a loss of potential traffic to your website.
In this audit, we will examine your website's indexation in your target search engine. If your website is not being indexed fully or correctly, we'll investigate which parts or pages are not indexed, determine causes of the issue and provide recommendations to achieve correct indexation of your website.