Social media is hugely popular around the world and it is likely that your competitors are thriving on social networks. This can be daunting if you are new to social media and are not yet sure which social strategy to adopt. A social media strategist will research what topics your industry are talking about on your chosen social network, in any language or country. This valuable information can then guide your own future social strategy.

Here’s when Social Media Industry Discovery can help!

When you are trying to reach new markets.

When you want to branch out to new social platforms but are unsure of where to start your social strategy.

When you have just joined a new social site.

When the language/culture of your new social site is unfamiliar to you.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


With social media permeating across all sectors and countries, it's safe to say that your industry competitors are most likely thriving on social media, engaging in conversations about what they're doing and simply discussing the goings-on in your industry.

If you're new to social media, it can be daunting and difficult to know how to start your own social strategy when your competitors are already so far ahead.

A social media strategist will quickly investigate companies in your industry on any particular platform, in any language or country and look at what they are talking about.

This information can then guide your own social strategy on that platform.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to select the social network and country/language you would like us to look into. You will also need to provide us with a brief overview of your industry, company and current audience, as well as providing us with the names of any competitors you would like us to assess.

A social media strategist will research which topics your industry is talking about, and will compile a report highlighting which topics and content are suitable for the platform you have chosen and some suggestions for your future social strategy in that chosen country/platform.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times